by Ed  Nicholson

Last week I was in a meeting with a major national non-profit organization.  It's a great organization, that's doing notable work toward its very worthy cause.   It's full of thought leaders at the highest level. 
The representatives meeting with me described a complex national strategy to address the issue at hand.   One that was going to take the buy-in, cooperation, and financial commitment of a wide variety of stakeholders: government representatives, corporate partners, foundations and thousands of individual donors.
When I asked them about their online plans to take this strategy to their stakeholders, I drew a blank.
Their online communications strategy is the exclusive property of their marketing group--whose objectives are to create brand awareness and raise donations.
Not that there's anything wrong with that, but...
They have thought leaders.  They have a strategy.  They have a message.
What would they have to lose by letting some of their thought leaders discuss that strategy online?

photo by PinkMoose--Creative Commons. Flickr